The main theme for our house brands and private brands revolves around the notion of the sophisticated geek. Create a house brand, Addit, that would carry a total of 50+ products. Design a line of house brands and/or private brand for these products and establish the overal feel of the store. Our store consumers are based around the idea of the new geek, who are passionate and understanding of the vast world around them.


Packaging - Spring 2012
Instructor – Thomas McNulty
Project – House Branding
Group - T. Bui, L. Whang, A. Kai,
J. Palatino, T. Masterson